Pet-Friendly Restaurant IP and Visual Branding System Design
ACCD
| Advisor: Eric
Nyquist | Pasadena, CA
Fall 2024
Brand System Construction|Character Design|User Scenario Understanding
Based on social observation and user empathy, developed a concept restaurant centered around the “dog-friendly”
theme and built a complete visual identity system around the narrative, including brand naming, logo design,
character development, packaging design, and extended merchandise. Formed a unified visual language and
brand tone. The project emphasized emotional bonds in shared spaces between people and pets, combining playfulness and systems thinking, demonstrating an integrated ability in brand construction and cross-media expression.
ACCD
| Advisor: Eric
Nyquist | Pasadena, CA
Fall 2024
Brand System Construction|Character Design|User Scenario Understanding
Based on social observation and user empathy, developed a concept restaurant centered around the “dog-friendly” theme and built a complete visual identity system around the narrative, including brand naming, logo design, character development, packaging design, and extended merchandise. Formed a unified visual language and brand tone. The project emphasized emotional bonds in shared spaces between people and pets, combining playfulness and systems thinking, demonstrating an integrated ability in brand construction and cross-media expression.